As Creative Manager at Clearly I was responsible for planning, art directing, and styling photoshoots for our eyewear collections. For the launch of the Derek Cardigan Eyewear Wonder Years Collection, we took our two models throughout Vancouver and Stanley Park to capture the playful, youthful essence of these colourful glasses (with a few no-glasses shots for contact lenses). The launch was highlighted on the websites, through video, in email, in display ads, and in social media.
